148: IT cosmetics: Jamie Kern Lima - From a struggling waitress to building a cosmetics empire

06 Jun 2023 • 20 min • EN
20 min
00:00
20:11
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Jamie Kern Lima had a dream to become a TV show host, but her dreams were shattered because of a problem she had. She later started IT cosmetics to solve her own problem. Faced with self-doubt, and down to her last few dollars, she persisted in the face of gut-wrenching rejections and setbacks. Finally she sold it to L’Oréal for multiple millions. Let us check out her awe-inspiring story.

From "How They Made Their Millions"

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