#146 | Marketing Growth Strategies and Brand Building with CMO Alicia Kearns

Alicia Kearns, former Chief Marketing Officer at Rendera and CEO of The Growth CMO, brings over 20 years of experience in delivering enterprise and growth strategies for global tech giants like LinkedIn, SAP, and Samsung. In this episode, Alicia shares her expertise in brand building, demand generation, and content strategy, offering valuable insights for businesses at any stage of growth.  We explore how to define a clear value proposition, align product development with customer needs, and leverage marketing to drive sustainable growth. Alicia also delves into the power of platforms like LinkedIn for brand building, the synergy between sales and marketing, and strategies for small businesses to maximise their impact through content, social media marketing, and CRM systems.  Listeners will walk away with actionable strategies for driving marketing success and building a strong brand in today’s competitive market.  In this episode, we discuss:  0:00 Balancing Corporate and Scale-Up Business  8:12 Marketing’s Role in Product Development   11:45 Building Brands Through Sales and Marketing  23:35 Leveraging Social Media in Brand Building   36:04 Marketing Leadership and Strategy Insights  40:13 Strategies for Small Business Growth  And more… To connect with Alicia: https://www.linkedin.com/in/aliciamkearns/ https://www.linkedin.com/company/cmo-growth/ Support the show Thank you for listening to Agile Ideas! If you enjoyed this episode, please share it with someone who might benefit from our discussions. Remember to rate us on your preferred podcast platform and follow us on social media for updates and more insightful content. Thank you for listening. If you enjoyed this episode, I"d really appreciate it if you could share it with your friends and rate us. Let"s spread the #AgileIdeas together! We"d like to hear any feedback. www.agilemanagementoffice.com/contact Don"t miss out on exclusive access to special events, checklists, and blogs that are not available everywhere. Subscribe to our newsletter now at www.agilemanagementoffice.com/subscribe. You can also find us on most social media channels by searching "Agile Ideas". Follow me, your host, on LinkedIn - go to Fatimah Abbouchi - www.linkedin.com/in/fatimahabbouchi/ For all things Agile Ideas and to stay connected, visit our website below. It"s your one-stop destination for all our episodes, blogs, and more. We hope you found today"s episode enlightening. Until next time, keep innovating and exploring new Agile Ideas! Learn more about podcast host Fatimah Abbouchi ...