143: The Smarter Podcast Strategy

Why struggle to run your own podcast when guesting could be the smarter move? In this episode, we share why podcast guesting is a powerful way to grow your personal brand and business without the time and energy it takes to host. From compelling stats to practical steps, we break down how to leverage guesting to amplify your brand. Here’s what we cover: 📊 A 30% boost in social media engagement after podcast appearances 🤝 61% of listeners trust brands more after hearing the founder speak 🔗 73% visit your website after hearing you on a podcast 🎙️ Guesting helps position you as a thought leader in your space 🕒 It's far less time-consuming than running your own show 🗣️ Podcasts invite more client connection than short-form content 🎯 The 95% Rule: Most of your audience isn’t ready to buy—yet We also touch on simple action steps to help you get started, from finding the right shows to repurposing your appearances. 🎧 Ready to grow your reach while having fun? Tune in now and grab the resources we mentioned to start landing podcast guest spots with confidence!