#142 Marketing Makeover: Streamline Your Strategy and Focus on What You Do Best

n this episode of our Back to Business Coaching Week series, I'm joined by Treasure Valley realtor and podcast host Kate McGuire. We dive into her biggest marketing pain point—content overwhelm—and walk through a strategy to streamline her social media and refocus her time on revenue-driving activities. If you’ve ever felt like content creation is a full-time job or you’re managing too many platforms with too little ROI, this one’s for you. Key Takeaways: Start with one core content piece (like a video or podcast) and build everything else around it Use AI tools like Opus.ai and ChatGPT to repurpose, caption, and schedule content Let go of perfectionism—people want real, not perfect Business pages need “proof of life,” but don’t require unique content Structure before delegation: set up simple systems so a VA can step in and help Your voice still matters—create the core content, then let tech and team handle the rest Resources:Simple Strategies Newsletter: https://resources.shellyniehaus.com/tipsNext Step Simplification Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideWomen Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75   Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/