142: How to Make Your Brand Stand Out Without Looking Like Everyone Else

Welcome to the Seriously in Business Podcast with host Jacqui Naunton, where today's episode delves into the topic of branding and the dilemma of whether it's okay for a brand to look similar to others in the same industry. Join Jacqui as she tackles the questions of differentiation, representation, and drawing in clients through visual branding. Key Takeaways: 1. What Your Brand Should Do: - Represent what you do - convey the essence of your business and the emotions you want to evoke through visuals. Think through things like colour psychology, brand positioning, what your fonts are communicating, etc. - Draw in your ideal client - use designs and graphics that attract and engage your target audience. 2. It's Not a Bad Thing to Look Like Your Competitors: - Embrace the use of similar colours or design elements if they align with your industry and effectively communicate your brand's message. - Use psychological associations with colours and design to your advantage, ensuring that your visual identity resonates with your audience. 3. Different Ways to Be Unique: - Research others in your field, identify patterns, but refrain from replicating their brand elements. - Brainstorm for your own business, pondering on the feelings, impressions, and vibes you want your brand to convey. - Find inspiration from other industries, exploring diverse design styles that resonate with your brand's identity. - Add yourself to the brand, infuse your personality, values, and uniqueness into the visual representation of your business. Learn how to create your stand out brand in my free on-demand training: whitedeer.com.au/challenge Tune in to gain valuable insights into building a standout brand and mastering the art of visual representation for your business.