#142: How Brands Build Obsession and Loyalty – with Mara Einstein from Netflix’s Buy Now

Have you ever bought something you didn't actually need? Or you splurged into a purchase you could barely afford?Dr. Mara Einstein is here to help us understand why even the most reasonable people fall prey to shady marketing tactics deployed by brands in 2025.For a decade, Mara worked in corporate marketing for some of the biggest names in the business (MTV, Backer Spielvogel Bates, NBC). Today, Mara is here with us to help us understand how we - as consumers - can become more aware of manipulative marketing strategies and - as brands or creators - how we can do better in the way we promote our products.