141. Personal Branding For Service Providers: The 2025 Success Plan

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.  —--Personal Branding For Service Providers: The 2025 Success Plan Sick of watching other service providers get noticed while you feel like the best-kept secret in your industry? In this episode of the Master Your Business Podcast, I show you why your personal brand is the real success plan for 2025… and how to make it work for you. You’ll hear the behind-the-scenes story of how I used personal branding to climb the corporate ladder, land huge promotions, and get headhunted all before I started my own business. Plus, I share how my client “Karen” went from hiding behind a business brand to becoming a sought-after consultant, working three days a week and on track for 300k. Whether you’re a coach, consultant, or any service-based business owner, you already have a personal brand. The problem is, most people leave it to chance. I’ll walk you through five clear, actionable moves that will put you in control, help you stand out on LinkedIn and beyond, and make your market see you as the go-to expert. If you’re tired of competing on price, sounding like everyone else, or wondering why your marketing isn’t landing, this episode will give you the clarity and strategy you’ve been missing. Highlights of this episode:(00:17) Why personal branding is not a vanity project but a business strategy(01:02) Karen’s journey from overworked agency owner to high-earning consultant(03:16) How my corporate career moves were built on intentional personal branding(04:49) Why you must accept you already have a personal brand, like it or not(05:52) The five personal branding moves every service provider needs in 2025(08:36) How to build provable trust and stand out in a saturated market(10:32) Why you should repel as much as you attract(11:38) Making your personal brand a multiplier for your business credibility(12:47) The importance of being consistent across every brand touchpoint(14:15) A simple audit to see if your online presence matches your desired brand Whether you’re ready to stop hiding behind your logo, position yourself as the go-to in your space, or finally get consistent opportunities coming your way, this episode gives you the exact moves to make your personal brand work for you in 2025. 👀 Download the free Brand Strategy Checklist here: 👉 https://www.deirdremartin.ie/brandstrategychecklist 🎧 Mentioned Episodes: 👉 Episode 135: 6 Stories Every Business Owner Needs to Attract More Clients About Deirdre Martin: I’m Deirdre Martin, a triple-certified, award-winning, international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first 100k or their first million in business. Remember to: Follow The Master Your Business Podcast Connect with Deirdre on LinkedIn The Master Your Business Podcast Show...