139. Using Emotional Marketing to Make Your Brand Stand Out with Mariana Henninger, Brandmagnetic

In today's crowded online space, your story is your most powerful marketing tool. But how do you craft a brand video that emotionally connects with your audience and helps you stand out? In this episodeI sit down with Mariana Henninger, founder of Brandmagnetic, to explore the power of emotional marketing and storytelling in business. With a background in documentary filmmaking for major outlets like Time Magazine, The Wall Street Journal, and NBC, Mariana shares how entrepreneurs can leverage their personal stories to build trust, establish authority, and attract the right clients. In this episode:Why storytelling is essential in business and how it drives emotional connectionsThe biggest mistake entrepreneurs make when sharing their brand storyHow to create a brand video that establishes trust and increases conversionsThe psychology behind emotional marketing and how it influences buying decisionsTactical steps to identify and craft your story in a way that resonates with your audience Action Steps for the week:Talk to your audience. Start testing your stories.Use visuals to enhance emotion Connect with Marianna: Instagram: instagram.com/brandmagnetic 📹 Download the Free Cheat Sheet: brandmagnetic.com/cheatsheet 🎬 Mini Course: AI-Powered Storytelling for Brand Videos: brandmagnetic.com/ai Connect with me, Hayleigh Hayhurst: Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠ Website: https://www.espressopodcastproduction.com/ YouTube: https://www.youtube.com/@EspressoPodcastProduction Instagram: https://www.instagram.com/espressopodcastproduction/ TikTok: https://www.tiktok.com/@espressopodproduction Music: John Kiernan. www.johnkiernanmusic.com Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/ Join the Conversation: What did you think of this episode? Share your thoughts and key takeaways with me on social media using the hashtag #EmployeeToBoss. If you enjoyed this episode, please leave a review and share it with your network.