#139 - Marketing Mistakes That’s Costing You Customers: The Ultimate Growth Strategy with James Hipkin

Most businesses struggle with marketing because they focus on tactics instead of strategy—and it’s killing their growth. 💸 James Hipkin, a marketing expert with 40+ years of experience working with brands like Apple, Toyota, and Wells Fargo, reveals the secret to breaking through the digital noise: Stop making noise, start creating value! 🔥 Here’s what you need to know:✅ Marketing is not about selling—it’s about guiding customers to the next logical step.✅ Call-to-actions don’t work if your audience isn’t ready—instead, create “people-like-you” pathways that speak to their unique needs.✅ Your brand is built through relationships, not ads—focus on relationship equity and loyalty over one-time conversions.✅ Most websites fail because they are “inside-out”—your website should be designed from the customer’s perspective, not yours. 💡 What’s the biggest mistake marketers make?They try to do everything at once. James warns against “boiling the ocean” 🌊—spreading yourself thin across every platform, hoping something sticks. Instead, double down on what’s working, optimize it, and expand from there. 📊 Did you know that your potential customers see 6,000–10,000 marketing messages per day? If your marketing isn’t strategic, customer-focused, and clear, you’re just another voice in the noise. 💡 How to build a powerful marketing strategy:1️⃣ Define your ideal customer—who they are, what they need, and what triggers them to buy.2️⃣ Map out their journey—guide them from awareness to trust, and finally to purchase.3️⃣ Optimize your website—make it load fast, feel familiar, and clearly communicate value.4️⃣ Give more than you take—build relationships through value-driven content.5️⃣ Track everything—use analytics, UTM codes, and customer feedback to refine your approach. 💰 The Power of Loyal Customers:James emphasizes that acquiring new customers is expensive, but keeping existing ones is GOLD. Loyal customers:🔹 Cost less to serve🔹 Are more likely to pay full price🔹 Buy more products/services over time🔹 Advocate for your brand So, instead of constantly chasing new leads, focus on creating an amazing experience for your current customers. Your best marketing strategy is happy customers who sell for you! 📢 Final Marketing Myth to Ditch:🚫 "You need to be on every platform."🚫 "More marketing means more sales."🚫 "All customers are good customers." Reality: It’s just as important to repel the wrong customers as it is to attract the right ones. Not every lead is worth pursuing! ⚡ Want to take your marketing to the next level? Watch this clip with James Hipkin and learn how to turn your business into a customer magnet! Offer: Our exciting new product, Marketing Sage Advantage Know Our Guest: Over a 40-year career, James worked in marketing and advertising at a high level. Since 2010, he has built his clients’ businesses with digital marketing. James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has scars and many stories to share. His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what’s important. Marketing, done well, creates value for customers and the business. Connect with Him: Website Link: https://inn8ly.com/  Social Media Links:  Facebook: https://www.facebook.com/inn8ly  Instagram: https://www.instagram.com/inn8ly/  Twitter: Inn8ly – https://twitter.com/inn8ly  James – https://twitter.com/jhipkin  Linkedin: Inn8ly – https://www.linkedin.com/company/inn8ly/  James – https://www.linkedin.com/in/jameshipkin/  Speak with James: vipchatwithjames.com