134: Building the Brand: Part 8: For the Committed

In this episode, I share my return to the CEO role in early 2024 and our subsequent moves to refocus and rebuild the brand. I discuss the challenges faced, including the decision to let go of certain staff and product lines, and the importance of maintaining a winning culture.  This chapter captures our move back to Texas, the building of a new HQ, and the successful launch of new products, all leading up to the present day in August 2025. CHAPTERS: 00:00 Introduction 01:04 The Return to Leadership 04:50 Chapter Eight: Moving Back to Texas 07:47 Office Reorganization and Fresh Start 15:55 Lessons from Endurance Training 20:20 Pruning for Growth: Necessary Endings 36:32 Key Initiatives for 2024 41:03 Expanding Internationally: UK and iHerb 43:18 Back in Texas: Business and Personal Life 45:48 A Life-Changing Accident 51:21 Building a Winning Culture 58:39 Leading with Heart and Mind 01:03:56 Defining the Vision: Core Values, Purpose, and Goals 01:06:41 Summer of 2025: Achievements and Reflections 01:14:38 Conclusion: Gratitude and Future Outlook ORDER MY BOOK HERE: https://www.amazon.com/Go-One-More-Intentional-Life-Changing/dp/1637746210 FOLLOW: Become a BPN member FOR FREE - Unlock 20% off FOR LIFE https://bpn.team/member IG: instagram.com/nickbarefitness/ YT: youtube.com/@nickbarefitness