133 / From Positioning to Sales Pitch: How to Make the Buying Process Easier, with April Dunford

As the saying goes, not to decide is to decide. And, as April Dunford explains in this episode of Product Momentum, ‘not to decide’ — that is, the customer’s own inability to make a decision — swipes 40-60% of the average B2B salesperson’s revenue pipeline. (source: The JOLT Effect, by Matthew Dixon). B2B selling is … The post 133 / From Positioning to Sales Pitch: How to Make the Buying Process Easier, with April Dunford appeared first on ITX Corp..