133: Brian Herriot - The Time Freedom Equation: Unlocking the Secret to Doing More of What You Love

Brian Herriot writes and speaks about the power of time freedom. As a financial coach and founder of Choosy Consultant, he helps mid-career professionals escape the corporate grind. His frameworks for personal growth and financial success all start with taking back control of our one truly limited resource: time. In this episode, I talk with Brian about finding freedom and balance in your career. Brian shares insights from his journey as a consultant and founder of Choosy Consultant, where he helps mid-career professionals design lives that prioritize time over money. Emphasizing the importance of self-reflection, Brian advocates for “lifestyle freedom”—the ability to define and pursue personal success without succumbing to conventional career pressures. We discuss strategies for avoiding burnout, reimagining financial goals, and aligning one’s career with core values. Brian also touches on “the smile curve” of happiness and how he restructured his life to enjoy summers at a lakeside cabin, inspiring others to envision work as a means to support meaningful living. In this episode:(00:00) - Intro(01:02) - Meet Brian Harriot(03:37) - The path to entrepreneurship(06:36) - The importance of time and lifestyle freedom(07:35) - Career arc and founding Choosy Consultant(10:57) - Balancing financial and professional freedom(17:49) - The Smile Curve: Understanding life’s happiness arc(21:50) - Navigating midlife transitions(24:55) - Creative financial solutions(25:45) - Breaking conventional thinking(28:04) - Understanding the corporate grind(30:05) - Balancing entrepreneurship and personal life(41:02) - Investment strategies(43:17) - Personal reflections Get full show notes and links at https://mindful.money. Watch the episode on YouTube: https://www.youtube.com/@MindfulMoney.