131: Riggs Eckelberry: The Smart Way to Fund Your Start-Up

Entrepreneurship is a wild ride—full of risks, failures, and unexpected turns. Riggs Eckelberry, CEO of OriginClear, shares how he turned failures into opportunities, from the dot-com boom to now disrupting the water industry. Learn about mistake-based marketing, new funding strategies, and why businesses must embrace rapid change. Key Takeaways: ✅ Jumping in vs. Being Ready – The pros and cons of taking the leap. ✅ Mistake-Based Marketing – Why fast testing beats overthinking. ✅ The Future of Water – How his business is solving a hidden crisis - in a radical way. ✅ Funding Challenges – Creative ways to raise capital. ✅ Marketing Matters – Why cutting marketing is a costly mistake. 🔗 Learn more about OriginClear: www.OriginClear.com 🔗 Check out Water on Demand: www.waterondemand.net Riggs’ LinkedIn: https://www.linkedin.com/in/riggs/