#131 From Crickets to Clients: Build Your First 100 Email Subscribers

In this Marketing Makeover Strategy Session, I sit down with Tanya, a family photographer from Iowa, who’s ready to build momentum in her marketing. We map out a clear, doable plan to grow her email list, create a lead magnet, and start sending emails that actually connect and convert. If you’re a service-based business owner who’s tired of chasing social media algorithms and ready to build real relationships with future clients, this one’s for you. 🎯 What we cover in this episode:How Tanya can grow her email list to her first 100 subscribersWhy a simple lead magnet beats “subscribe to my newsletter” every timeThe #1 mindset shift to stop selling and start connectingEasy content ideas for monthly emails that build know-like-trustWhy your lead magnet should feel like your proud grandbaby 👶🏻How to use in-person and online communities to promote your list (without feeling spammy) 💡Whether you're a photographer or any other service-based entrepreneur, these strategies are designed to help you start where you are—with what you’ve got—and take consistent steps forward. 🔗 Want your own strategy session? Book one here:  https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeover Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75   Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/