#129 Why You Still Need a Website (Even If LinkedIn Is Working for You)

In this thought-provoking episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni challenge a question that many business owners are quietly asking: "Why bother with a website when LinkedIn is doing the job?" Sparked by a real workshop encounter, the discussion explores why owning your digital real estate matters more than ever, even when social platforms seem to be delivering results. It's all about credibility, control, visibility beyond walled gardens, and future-proofing your business in an unpredictable digital landscape. Jonny and Pascal also tackle the intriguing rise of AI-generated podcasts, asking whether we'd actually listen to content created entirely by artificial intelligence, and what this means for content creators and website owners. Plus, discover powerful design tools from Microsoft and beyond, and learn the specific website adjustments you should implement this week to enhance user experience and search visibility. If you're a business owner, marketing leader, or anyone responsible for building lasting brand authority online,this episode is essential listening.❓ Why Do I Need a Website If My LinkedIn Profile Is Working Well? LinkedIn is a powerful platform, but you don't own or control it, algorithms can change overnight. A website gives you complete control over your brand narrative, look, feel, and messaging. Your brand isn't just a logo and font, it's a feeling. A website delivers that emotional connection far better than a uniform social profile.Visibility beyond LinkedIn: Only a fraction of your potential audience is active on LinkedIn.Websites enable scalability and lead generation through case studies, testimonials, and strategic content.Future-proofing: Digital platforms shift constantly. Owning your website protects you from platform dependency.LinkedIn content has limited shelf life—website content remains accessible and discoverable for years.A website allows you to play the Google game (and the AI discovery game), increasing long-term visibility. ❓ Would I Actually Listen to a Podcast Generated Entirely by AI? Based on the Adweek article "AI Is Disrupting Everything. Why Not Podcasting?" by Mark Stenberg: AI podcasts are already here: Startups are creating thousands of episodes for under £1 per episode. Both hosts agree: Yes, they would listen to AI podcasts, but only if the content provides value.Jonny regularly uses Notebook LM to transform research and strategies into engaging podcast-style audio.Pascal uses Microsoft Copilot to generate custom six-minute podcasts on specific topics for his commute.Two types of listeners exist: Those who want content (where AI excels) and those who want connection (where humans win).AI suits "disposable" content: News roundups, weather, sports, business updates, and educational summaries.Humans excel at storytelling and connection: Interviews, emotional narratives, and authentic conversations.Hybrid approach recommended: Use AI for functional content, human creativity for connection-driven material.Website application: Consider using AI to create audio roundups of your written content, clearly labelled as AI-generated. ❓ What Design Tools Can Help Me Create Professional Visuals Quickly? MS Designer (Jonny's pick): Microsoft's AI-powered graphic design platform at...