129 / Strategic UX: The Path to Outcome-Driven Design, with Jared Spool

When Jared Spool first visited Product Momentum a few years ago, he talked about the struggle designers feel when they’re directed to add new features to a design without first understanding the problem to be solved. “Great designers don’t fall in love with their solutions,” he advised us. “They fall in love with their problems.” … The post 129 / Strategic UX: The Path to Outcome-Driven Design, with Jared Spool appeared first on ITX Corp..