#128 Planting the Seeds of Innovation in AgTech and Cloud with Mark Fishman and Ilanit Tseyrefman Parnas

In this episode, we explore innovative marketing strategies and tackle AI’s impact on business with Mark and Ilanit.  Mark Fishman is a seasoned agricultural executive with over two decades of expertise in driving agri-tech innovations. As CEO of AgrIOT Ltd., he has led the development of mobile technology for advanced agricultural applications, particularly in nitrogen uptake detection. With a strong background in leading Israeli agricultural startups and managing global agricultural projects, Mark combines strategic leadership with deep industry knowledge, supported by an MBA from Natanya Academic College and a BSc in Agriculture from the Hebrew University. Website: https://www.agriot.group/en/home LinkedIn: https://www.linkedin.com/in/fishman-mark/ Ilanit Tseyrefman Parnas is a dynamic marketing leader with over a decade of experience driving GTM strategy, demand generation, and thought leadership. As VP of Marketing at 2bcloud, she leads social media, events, and demand generation efforts, shaping the company’s market presence. Previously, she held key marketing roles at Glilot Capital Partners and KPMG Israel, leveraging her expertise in AI, big data, and cybersecurity, backed by an MBA in Marketing Management from Bar-Ilan University. Website: https://2bcloud.io/ LinkedIn: https://www.linkedin.com/in/ilanit-tseyrefman-parnas-ba692ba2/ Facebook: https://www.facebook.com/2bcloud/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments