#127 Website Project Delays, AI-Ready SEO & Essential Trust Builders

In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni address the critical challenge every business owner faces: What do you do when your website project isn't progressing as expected? The discussion provides practical guidance on managing web development relationships, preparing for crucial meetings with suppliers, and ensuring projects get back on track without damaging professional partnerships. The episode also revisits their comprehensive "20 Urgent SEO Actions for the AI Search Era" resource, breaking down why traditional SEO strategies are no longer sufficient and what specific steps you must take to remain visible in an AI-dominated search landscape. Finally, Jonny and Pascal introduce two innovative tools for accessibility and visual content creation, plus actionable website improvements that can boost trust and conversions immediately. If you're responsible for website strategy, project management, or digital visibility, this episode delivers the clarity and action steps you need.❓How Should I Prepare for a Meeting with My Web Developer When My Project Is Stalling?Start with the original brief - review what was initially agreed and documentedTake the role of project director - approach the meeting as a collaborative reset, not a blame sessionAsk key diagnostic questions: "Where are you at?", "What are you waiting for from our side?", "What are the next steps?"Step back to the bigger picture - revisit the project's core purpose and business objectivesFocus on relationship management - keep suppliers motivated and feeling supportedLook for small victories - celebrate incremental progress rather than waiting for major milestonesBe realistic about capacity - acknowledge that both sides may face unexpected challengesCome prepared with solutions - rather than just presenting problems, suggest ways forward ❓Is My SEO Strategy Ready for the AI Search Era? Based on Jonny and Pascal's "20 Urgent SEO Actions" resource, the key shifts include:Technical SEO for AI: Structure content so machines can easily understand context and relationshipsContent optimisation: Move beyond traditional keyword stuffing to create genuinely helpful, in-depth contentAuthority building: Focus on trust signals, citations, and credibility markers that AI systems recogniseLocal visibility: Use specific geographical terminology naturally within contenExplicit trust signals: Mention reviews, certifications, and credibility markers directly in your contentContent structure: Add "Too Long; Didn't Read" sections and follow-up questions mimicking AI behaviourDepth over brevity: Abandon the outdated "online content must be short" mentality The reality: AI summaries are creating a more level playing field where newer businesses with quality content can appear alongside established brands, regardless of domain authority.❓What Digital Tools Can Transform My Website's Accessibility and Visual Appeal? Signapse.ai (Jonny's recommendation):Translates videos, events, and announcements into British Sign Language or American Sign LanguagePowered by AI and approved by real deaf translatorsRemoves cost barriers to making content accessibleCurrently being used by NHS trusts and other major organisationsIdeal for educational content, event recordings, and promotional...