#124 Should You Add AI Chatbots To Your Website? Google I/O 2025 Recap, New Content Tools + more

In this action-packed episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive into one of the most pressing questions facing business owners today: Should you add AI chatbots to your website? They explore the benefits, risks, and best practices for implementing AI-powered customer service tools without damaging your brand experience. The episode also provides an essential breakdown of Google I/O 2025's key announcements, revealing how the future of search will fundamentally change website traffic patterns and what businesses must do to adapt. From AI-powered search modes to multi-modal queries, Jonny and Pascal translate Google's developer-focused conference into actionable insights for website managers. Finally, they share two cutting-edge video creation tools, practical website optimisation tips, and immediate action steps you can take to future-proof your online presence. If you're responsible for your company's digital strategy, customer experience, or online growth—this episode is essential listening.❓ Should I Add AI Chatbots to My Website? The Reality Check: AI chatbots can work brilliantly, but only with proper setup and clear objectives. Avoid the Trap: Don't just add a cheap or free chatbot and expect results—this leads to robotic, unhelpful responses. Success Factors:Invest significant time in setup and trainingDefine clear boundaries for what the bot can and cannot doEstablish workflows for when to transfer to human supportFocus on specific parts of your website rather than the entire siteSet up knowledge bases and tone-of-voice guidelinesStrategic Implementation: Consider chatbots for content-rich sections like blogs or case studies where users expect help navigating complex information. The Key Question: Is your motivation to provide better service, or just to avoid tasks you don't like doing?❓ What Does Google I/O 2025 Mean for My Website Traffic? Major Changes Coming:AI Mode: A parallel search experience that will be heavily media-rich, creating infographics, videos, and audio summaries automaticallyMulti-Modal Search: Users can now search by voice, camera, sketching, or traditional typingZero-Click Results: Expect dramatically reduced website traffic as AI provides complete answers without users visiting your site What This Means for Your Business:Traffic Will Decline: Traditional website analytics will show less evidence that your SEO efforts are workingNiche Down: Longer, more detailed AI queries favor highly specific, specialized contentBe Explicit: AI can only work with the information you choose to share—generic content will make you invisiblContent is Critical: Case studies, reviews, and detailed service descriptions become even more importantMedia Creation: Google will create visual content about your business based on your written content ❓ What Video Creation Tools Should I Be Using in 2025? HeyGen.com (Jonny's Pick):AI-powered tool for creating lifelike avatar-based videosPerfect for customer communications and internal trainingScalable and highly personalizableUsed by organizations like the NHS for staff communicationsFocus on finding unique use cases beyond the obvious promotional materials Instagram Edits (Pascal's Pick):Dedicated vertical video editing app from...