124. How to Land Your DREAM CLIENT and GET PAID What You're Worth

What's up Rock Nation, today we're talking about positioning. Today we cover why positioning is so important, what people get wrong when it comes to positioning, and how you can separate yourself from the competition through becoming a specialist. We know how talented most of you are, but the business side of being a creator can be challenging. We hope today helps you think about your creative business, and how you can improve your positioning to attract more and better clients! Sign up for the "Dream Client Accelerator" Waitlist here! https://courses.thecreatorcoach.com/dream-client-accelerator The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.thecreatorcoach.com/pricing-guide Collab with Artlist and get 2 extra months for free here: https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 Join our Discord! https://discord.gg/xgEAzkqAvs Kostas’ Amazon Storefront: https://amzn.to/3GhId25 Concert Photography Masterclass: www.kostasgarcia.com/masterclass Chase’s Totality LUT pack: https://www.chasealexanderfilm.com/color/totalitylutpack COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Trailer 1:15 - One Handed Crack 2:05 - Positioning Explained 4:04 - Who do you want to serve? 6:04 - How we got to work with Mercedes Benz 7:19 - Brands want specialists 8:39 - Dream Client Accelerator 11:08 - What happens when you’re poorly positioned 12:18 - You’re leaving money on the table 12:50 - Value Based Pricing 14:12 - You need to be asking high quality questions 14:37 - You want to aim to be in the top 5% 15:24 - Quality is expected 16:22 - The biggest way to separate yourself from the competition 17:28 - Brayden’s competitive advantage 18:45 - S.W.A.T. analysis 20:26 - Fine Dining VS buffet 21:15 - Marketing yourself becomes easier when you specialize 21:39 - Building Trust with clients 23:09 - Provide an experience 25:45 - You can provide multiple services, but you need to be deep in one 26:25 - The four fears of specialization 26:53 - Why you won’t miss out on opportunities if you specialize 28:13 - Perceived Higher Value allows you to charge more for your work 28:52 - Too many options, leads to buyers confusion 30:17 - Referrals 32:47 - Mastery brings satisfaction 35:04 - Everyone starts somewhere 38:36 - Find a mentor 39:44 - Why “I don’t know how” is Bullsh*t 44:04 - How you can Reposition yourself 49:27 - How you can Reposition the competition If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/