123 - Elevated Agent: Enhancing Your Business's Reach, Offerings and Growth with Kelli Higgins

Kelli Higgins, founder of Elevated Agent, shared her journey from being a real estate agent to creating a successful marketing company tailored for real estate professionals.  She discusses the importance of niche marketing, the strategies she used to grow her business, and the significance of creating value for customers.  Kelli emphasizes the need for efficiency through delegation and hiring experts to enhance business operations.  We also discuss effective marketing strategies, including email marketing, and building a cohesive brand presence across platforms. Key Takeaways: Niche marketing is crucial for standing out in a crowded market Creating value for customers enhances their experience and loyalty Streamlining focus on core tasks can lead to significant business growth Email marketing is a powerful tool for direct communication with customers Building a "sticky web" of marketing strategies keeps customers engaged Implementing the 80-20 rule helps prioritize essential tasks for efficiency Hiring specialists can elevate business operations and expertise Setting clear expectations for team members is vital for success Creating a cohesive brand presence builds trust with customers   Kirsten Flory is the President & CEO of Foundations Commercial Real Estate and host of The Small Business Mindset. www.kirstenflory.com