#120 Ben Johnson - SVP of Strategy & Commercial, SailGP

Welcome to episode 120 of Sports Management Podcast. Ben Johnson is the Senior Vice President of Strategy and Commercial for SailGP.  Ben oversees the league’s event expansion, commercial partnerships and media rights in North America to reach its next generation of race fans. Johnson is also responsible for delivering impactful results across the league’s key pillars of sustainability and technology to create the world's most thrilling, purpose-driven sport on water. Get ready to learn about: Why Sail GP is the fastest growing sports league Sail GP’s partnership strategy Why Ben thrives at new sports leagues like Sail GP and The Drone Racing League Sail GP’s sustainability efforts How a race week is like Sebastian Vettel investing in the newest Sail GP team And much more! Time stamps: 00:00 Intro 01:55 SailGP - Fastest Growing Sports League 03:22 Sustainability at SailGP 06:40 More Teams = More Complexity 08:10 USA is an Important Market for Sail GP 10:08 The Fan Experience at Sail GP 12:10 Growing to 13 Races 13:26 Sebastian Vettel Invests in Sail GP Team 14:45 Sail GP Created a Fan Owned Team 18:40 Sail GP's Partnership Strategy 23:29 What a Race Week is Like 25:01 Best Ways to Stream a Sail GP Race 26:33 Ben's Background 30:25 Creativity in Sports 32:06 Following Your Passion 33:53 Best Advice For Working in Sports   WATCH ON YOUTUBE: https://youtu.be/zvXw3xj221Q  ________________________________________________ Follow us on social media Instagram Twitter LinkedIn YouTube Sign up for the newsletter! www.sportsmanagementpodcast.com