#119 Can AI Content Harm Your Google Rankings? Essential 2025 Content Strategies & SEO Insights

In this insightful episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle one of the hottest topics facing marketing leaders right now: Can AI-generated content harm your Google search rankings? The discussion dives deep into Google’s E-E-A-T guidelines, the risks and rewards of using AI for content creation, and the specific steps you must take to avoid damaging your website’s authority. The episode also unpacks Philip Van Dusen's 2025 Content Marketing Strategy, revealing eight crucial mindset shifts that every CMO, Marketing Director, and CEO needs to understand as we head into the next phase of digital marketing. Finally, Jonny and Pascal share two powerful image creation tools, practical website adjustments, and actionable SEO tips you can implement immediately. If you are responsible for driving growth, visibility, and authority for your brand online — this is an unmissable masterclass. ❓ Can AI Content Creation Really Harm My Website’s Google Ranking? Google does not penalise AI content simply for being AI-generated.The risk lies in low-quality, thin, repetitive or unhelpful content.Follow Google’s E-E-A-T principles: Experience, Expertise, Authoritativeness, Trustworthiness.Use AI as an assistant for ideation, outlines, research, and drafts.Always humanise, edit and add real value before publishing.Audience behaviour (high bounce rate, low engagement) is a much bigger penalty trigger than the technology itself. ❓ What Content Marketing Strategy Shifts Should We Make for 2025? Based on Philip Van Dusen’s 2025 Content Marketing Strategy, Jonny and Pascal break down 8 critical changes: Shift from Volume to Value: Prioritise quality, depth, and usefulness over publishing frequency.Create Connection & Community: Build private groups, run live Q&As, and encourage audience interaction.Focus on Customer Journey Content: Craft content for awareness, consideration, and decision stages.Leverage Micro-Content: Repurpose long-form content into multiple bite-size pieces for cross-platform promotion.Tell Stories with Purpose: Use real stories that reflect your brand’s values and impact.Hyper-Personalise Using Data and AI: Combine CRM data with AI for highly tailored content.Use Individual Voices: Showcase real people behind the brand to build trust.Experiment with Interactive Content: Integrate AR, VR, quizzes, and live streaming for deeper engagement. ❓ What Image Tools Can Help Me Create Better Website and Social Graphics? ClipDrop.co (Jonny’s pick):AI-powered image capturing, editing, and enhancement tool.Ideal for creating professional graphics quickly and effortlessly.Great for marketing managers needing fast-turnaround visuals. Flair AI (Pascal’s pick):Virtual studio for high-end product and service images.Allows creative, 3D-style visuals even for B2B or service businesses.Excellent for content promotion, event graphics, and e-books. ❓ What Quick Website Tweaks Will Improve SEO and User Engagement? Jonny’s Call to Action:Add Anchor Links to long-form pages.Improve navigation, reduce bounce rate, and keep users engaged. Pascal’s Call to Action:Add an Author Information Box to top-performing articles.Builds trust, credibility, and authority while improving click-through