#119 - Brand Building Insights from an Experienced Publicist Allison Ullo

PR is typically a term that can make everyone cringe. When it comes to marketing in general, you often hear the “bad experience” stories from brands instead of the good ones - but not today! I sat down with Allison Ullo, PR Consultant and Founder & CEO of Leaves of Leisure, to talk shop about how PR can change the game for your business - and learn about how that played into launching her incredible tea brand. In this episode, you will learn: - How you can “turn your stress into press” with Allison’s PR tactics - Who PR is for, when it’s appropriate, and how to use it to market and sell your products - How Allison’s experience gave her a leg up on launching her tea brand on Shopify - Why she chose to tie tea to activities her customers would love Tune into this episode to learn more! Follow Allison Ullo: https://www.instagram.com/allisonullo/ Follow Leaves of Leisure: https://www.instagram.com/leisureteas/ Website: https://www.leavesofleisure.com/  Follow Sarah on Instagram Follow Sarah on LinkedIn Follow Jansel & Co on Instagram Visit Jansel & Co"s Website Free download - 3 Steps You Need To Take Before Building a Shopify store