#117 Web Proud: Fresh Content Strategies, Google SEO Updates & AI Tools for Better Websites

Episode Summary: In this episode of the 90 Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni dive deep into actionable strategies for marketing leaders who want to enhance website performance, improve content planning, and stay ahead of SEO changes. Learn how to break out of repetitive company updates, leverage Google's latest Search Console recommendations, use AI-powered tools like Leonardo.ai for visuals, and take simple but powerful actions to improve user experience and lead generation. This is your roadmap to becoming web proud.🔥 What You’ll Learn in This Episode (Timestamps) [00:18] Why website content feels repetitive (and how to fix it) [03:10] How to plan company updates with a simple, scalable spreadsheet method [06:00] Turning social media posts into internal content assets [07:40] The emotional power of behind-the-scenes updates [09:10] Google Search Console updates — What marketing leaders need to know [10:00] Google's AI direction: SEO, Search Console, and Google Trends insights [12:34] Why Google Search Console remains underutilized by many marketers [15:00] Google Trends vs. AI summaries: How search behavior is evolving [19:07] Leonardo.ai — How AI image generation is reshaping website visuals [23:22] MindMeister — Planning your website structure visually [24:26] Simple website fixes: Breadcrumb navigation & internal linking [27:03] Memberships, trade bodies, and trust-building content for B2B websites 🤔 Frequently Asked Questions (SEO-Friendly Subheadings)How do I stop my company updates from becoming repetitive? Jonny and Pascal share a highly actionable content calendar system that starts with mapping key dates, events, and industry milestones. Learn how to structure updates that blend news, customer stories, and emotional content to keep your audience engaged. How can Search Console help me optimize my website SEO? Get practical insights on Google's Search Console Recommendations panel — a powerful but often overlooked tool for non-technical marketing leaders to identify optimization opportunities and boost organic search visibility. Should marketing leaders still pay attention to Google Trends? Absolutely. Pascal explains how Google Trends offers real-time insights into changing search behavior, and how AI summaries are beginning to influence search patterns. What AI tools can marketers use to simplify website content creation? Discover Leonardo.ai for text-to-image generation that can produce high-quality, brand-consistent visuals. Pascal and Jonny also discuss how tools like MindMeister can help you map, plan, and future-proof your website structure. What simple website changes can improve engagement and SEO today? Breadcrumb navigation is a small but powerful feature that boosts user experience and search rankings. Additionally, auditing and properly showcasing trade memberships can enhance credibility, trust, and conversion rates. 🛠 Key Solutions and Tools Mentioned Leonardo.ai — AI-powered image generation for marketers.MindMeister — Mind mapping tool for website structure planning.Google Search Console — Leverage new recommendations for better SEO.Google Trends — Real-time search behavior insights. 💡 Why This Episode Matters for Marketing LeadersBuild content systems that scale — even with small teams.Apply the latest Google Search updates to