117 - How to Work With a Marketing Agency with Stevie Brown

Frequently, business owners encounter budget constraints when deciding whether to hire an in-house marketing professional or opt for marketing services based on their specific business needs. Additionally, there is a common misconception that marketing and sales functions are identical, even though they are two distinct aspects. In this episode, Gert has engaged in a conversation with Stevie V. Brown, an expert from a marketing agency, to explore the cost-related benefits of hiring a marketing agency with access to a global team of specialists. Creating a successful marketing strategy for your business doesn't yield instant results, emphasizing the need for commitment and accountability on the part of business owners. If you're a business owner facing the dilemma of choosing between hiring for in-house marketing positions and working with agencies, this episode is essential to listen to. Podcast Highlights: 00:00 Prologue 00:41 Podcast INTRO 00:51 Introduction of the episode and the guest 02:10 What is ‘The Care Factor Fix' all about? (...What are the four pillars of marketing services?) 03:47 Commitment on the marketing process from both sides, the business owner and the provider. 05:24 The Accountability Phase of the marketing process. (...Sales vs Marketing) 07:01 Why do business owners have to be realistic about timeframes and budgets? 08:02 How can business owners be engaged in the right way and understand how marketing providers do their job? (...And how engagement works both ways?) 11:21 The wrong marketing mindset and the lack of commitment from business owners. 14:37 Client engagement and marketing strategy at SEO Leverage 17:43 The importance of the on-boarding process. 20:47 In-house marketing versus outsourced marketing, which is better and costs less? 25:23 Ideal hiring for different marketing functions with one generalist that has access to a team of experts. 29:19 What is the first thing to think about when planning a marketing strategy for your business? 33:46 Marketing strategies, metrics and expectations for timeframes and results. (...Why is marketing not sales?) 39:27 Overnight success is not really overnight, it may take years. 46:33 Recap 42:33 Where to connect with Stevie Brown? 43:39 End   Resources:  Book - The Care Factor Fix by Stevie V Brown MSc - https://www.thechangestarter.com/the-care-factor-fix Gift and Bonuses -  https://www.thechangestarter.com/podcastgift   Connect with Stevie V Brown:  Website - https://www.thechangestarter.com/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com