116 - How to Best Prepare for SGE

Numerous strategies can be employed to prepare our business for the Search Generative Experience. One potential shift might be attributed to the prevalence of chatbots as searches can already obtain answers from it and will, therefore, diminish the need to click on ads. In this particular episode, Gert underscores the significance of simplifying language and maintaining communication consistency. This is aimed at mitigating confusion and counteracting possible brand reputation issues. Gert also emphasizes the importance for business owners to carefully manage the information they disseminate and highlights the value of generating positive content  Tune in to this episode to grasp effective strategies for safeguarding your brand and online reputation. Podcast Highlights: 00:00 Prologue 00:28 Podcast INTRO 00:38 Introduction to the topic episode 01:26 How chatbots may disrupt the search experience? (...How will it affect Google's ad revenue?) 02:35 Generative AI models and their impact on brand reputation.  05:09 Why is it important to monitor and control information with positive content to ensure authentic brand reputation? 06:48 Simplicity of terms, easy language and consistency that can get you ranked on page one in Google Search. 09:17 Ending CTA   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com