1144. How to Multiply Your On-Camera Sales in a Trust Recession

In this episode, I break down how to dramatically increase your on-camera sales, whether you're a Live Launch veteran or selling on video for the first time. As AI-generated content becomes more prevalent, human connection, brand trust, and sales clarity are more important than ever. You’ll learn how to find topics that convert, simplify your offer for today's overwhelmed buyer, and how short-form vs. long-form strategy impacts price point, pitch, and the conversation at large. Whether you’re promoting your trust-building offer or launching a premium high ticket program, this episode delivers actionable insight for increasing your conversions and creating deeper impact on-camera! TIMESTAMPS 2:15: The 3 things AI can’t replace 4:20: Short-form vs. long-form content strategy 6:10: What makes a topic “camera-ready” for conversion 11:45: Common live launch mistake that lowers conversions 14:30: Understanding zeitgeist and sourcing topics from your market 17:25: How price point affects your pitch structure 19:45: Tips for high-ticket on-camera sales 25:30: Why even experienced launchers lose the edge (and how to get it back) Resources: Grab The Live Launch Method book: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182  Work with Kelly's team 1:1 to optimize your launch strategy: https://programs.thebusinessadvisory.com/consulting  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/