#109 Building a World-Class Business: Insights and Marketing Strategies with Sandy Domingos-Shipley

Welcome to another inspiring episode of The Jonny Ross Fractional CMO podcast! In this episode, Jonny Ross sits down with Sandy Domingos-Shipley, a renowned business strategist and author of the enlightening book "How to Build a World-Class Business One Brick at a Time." With over 20 years of experience, Sandy shares her journey from Canada to the UK, her career development, and the valuable insights she has gathered along the way. Discover actionable strategies on customer focus, leadership, efficient business processes, and effective marketing that you can implement to elevate your business. In This Episode, You Will Learn:Customer Focus:Why aligning your business strategy with customer needs is crucial.Practical steps to embed a customer-centric culture in your business.Leadership:Strategies for creating effective leadership within an organization.The importance of setting realistic and measurable goals.Marketing Strategy:Key elements of an effective marketing strategy.The role of market research and SMART goals in targeting the right audience.Building Strategic Partnerships:How to form and nurture partnerships that enhance your business reach.Real-life examples of successful collaborations.Technology and Automation:Leveraging technology to streamline operations.The benefits and challenges of implementing marketing automation. Quotes from the Episode:"Aligning your business strategies with customer needs is crucial for sustainable growth." – Sandy Domingos-Shipley"Effective leadership sets the direction and inspires the entire team to achieve business goals." – Sandy Domingos-Shipley Listen and Be Inspired:Learn how Sandy's innovative use of Post-it notes evolved into the structure of her book.Understand the importance of storytelling in change management and marketing.Hear about Sandy’s dyslexia diagnosis and how it influenced her career and parenting approach. Key Takeaways:Focus on Top Priorities: Identify and concentrate on the top three areas that need attention in your business.Employee Engagement: Collaborate with your staff and bring them along in the journey.Self-Reflection: Regularly assess your leadership style and its impact on your team.Effective Communication: Understand the diverse ways people process information and adapt your communication accordingly. Upcoming Projects: Sandy is planning to offer workshops to help businesses implement the principles from her book. These hands-on sessions will provide personalised guidance and practical solutions. Where to Find the Book:Purchase on any Amazon platform.For a signed copy, visit Sandy's website. https://www.thesystemslink.com/ Links and Resources:Sandy Domingos-Shipley's Book: How to Build a World-Class Business One Brick at a TimeJonny Ross’s Website: https://jonnyross.comConnect with Jonny on LinkedIn: https://www.linkedin.com/in/jonnyross/Follow Jonny on Twitter: <a href="https://twitter.com/jonnyross"...