108. The Journey, Not the Destination: John Golden on Authentic Leadership and Self-Awareness

In this episode of What’s the Point?, Bill Ellis welcomes John Golden—strategist, podcaster, martial arts practitioner, and Chief Strategy & Marketing Officer at Pipeliner CRM. John’s story stretches from growing up in Ireland to building a career in the U.S. that blends sales leadership, publishing, and purpose-driven business. Through their conversation, John emphasizes why embracing the journey matters more than obsessing over the destination. He shares how self-awareness, core values, and non-negotiables can guide decisions, why comparison is a trap, and how authenticity is the only way to lead effectively. From his 1,600+ podcast interviews to his decades in sales, John also shares powerful lessons about preparation, humility, and what it means to leave a lasting legacy. This is a rich, thought-provoking dialogue about human nature, leadership, and living with intentionality. 🗝️ Key Takeaways Embrace the Journey: Success isn’t about an overnight win—it’s about learning from every step, even the missteps. Self-Awareness First: Before chasing goals, know your strengths, triggers, and true fit Non-Negotiables Matter: Having clear values helps avoid distractions and wasted effort Preparation Wins in Sales: Top performers always do their homework—it’s the ultimate respect for the client Authentic Leadership: True leaders model values, act with humility, and elevate others without pretending leadership is just “being nice” Legacy Over Noise: The real point is the impact you leave on those closest to you, not chasing global applause . LINKS: Connect with Bill: bill@brandingpillars.com www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won CONTACT INFO: Name: John Golden Email: john.golden@pipelinersales.com Website: https://www.pipelinersales.com/ SOCIAL MEDIA: YouTube: https://www.youtube.com/c/SalesPOP X: https://twitter.com/RealSalesPOP X: @‌JohnGoldenFRR LinkedIn: https://www.linkedin.com/in/johngolden/ Sales POP! Podcast: https://podcasts.apple.com/us/podcast/sales-pop-podcasts/id1455305326 Quick Episode Summary:  00:00 – Meet John Golden: strategist, podcaster, and sales leader 02:00 – From Ireland to San Diego: why embracing the journey matters 06:30 – Self-awareness and core values as the foundation of clarity 10:30 – Building your list of non-negotiables 14:00 – Podcasting lessons: consistency, purpose, and value over vanity 18:30 – Human nature insights: what the Maasai warriors can teach us about silence and observation 24:00 – Martial arts lessons: humility, competing with yourself, and long-term discipline 30:00 – Why comparison is destructive in life and sales 33:00 – The power of preparation: a cautionary sales story 38:00 – Debunking myths: salespeople are made, not born 40:00 – Purpose-driven leadership beyond metrics 46:00 – Flaws, scars, and the beauty of imperfection 48:00 – John’s answer to “What’s the Point?”