#108: From Marine to Business Strategist with Tyler Van Hook

“What we're mainly focusing on is digital transformation inside of the defense space, specifically with our training and education pipelines.” — Tyler Van Hook   FEATURED GUEST Tyler Van Hook, Chief Strategy Officer and Co-founder of Kognitiv Edge, is a dynamic leader and entrepreneur with a rich background in military and business strategy. A former United States Marine Corps officer, Tyler leverages his expertise in technology application and human capital development to drive innovative digital transformations in defense training and education. With a Master’s in Technology Leadership from Brown University, he has successfully bootstrapped Kognitiv Edge alongside his wife, maintaining profitability while enhancing human potential through cutting-edge technology. Tyler continues to explore the intersections of technology, military acumen, and business innovation in the competitive defense landscape. Connect with Tyler Van Hook: LinkedIn kognitivedge.com   KEY TAKEAWAYS Tyler’s connection with Scott Manthorne led to a significant opportunity. Building and nurturing networks can open unexpected doors. Recognizing the need for formal training, Tyler pursued a master’s degree to better understand technology's role in business. Continuous learning is crucial in adapting to new industries. Tyler emphasizes the importance of assessing your market effectively (TAM, SAM, SOM) and understanding the importance of balancing technology with human potential.   EPISODE HIGHLIGHTS [09:14] Humbled by tech gap, pursued a master's program. [11:57] Take time before starting life's next chapter. [16:32] Defense investments rising due to limited VC options. [21:01] Fortunate for supportive network and family goals.   YOUR MOVE Connect with Gene: LinkedIn genemoran.com Check Out These Resources: The Military Effect by Scott Manthorne