#107 Staying On Brand While Shaping, Shifting, and Sharing Your Story Featuring Aliza Licht

ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.   In this episode: The importance of personal branding in a chaotic publishing terrain The evolution of Aliza’s  “DKNY PR Girl” brand on old-school Twitter Being the first fashion influencer Creating a micro brand and brand guardrails Finding permission to play Addressing Founder and last name syndrome Navigating the complex algorithms of social media Advice on platform building for aspiring authors Creative branding social media strategies to hook your audience Does controversy sell? The way Aliza worked branding and a signature look into her social media posting How Aliza became an accidental activist when it comes to addressing the scourge of  anti-semitism   Measuring each step you take against your own personal values.  Connect with Aliza Website: https://alizalicht.com Instagram: https://instagram.com/alizalichtxo TikTok: https://tiktok.com/@alizalichtxo X: https://twitter.com/alizalicht Threads: https://www.threads.net/@alizalichtxo   Mentioned On the Podcast Liz Elting’s episode #68 on Freelance Writing Direct Dream Big and Win with Liz Elting https://estelleserasmus.com/68-dream-big-and-win-with-liz-elting/   Aliza’s Linkedin Post that she references  Being a Jewish Activist Wasn’t On Brand for Me https://www.linkedin.com/pulse/being-jewish-activist-wasnt-brand-me-aliza-licht-jjpse/   Estelle’s article on Shondaland I’m Learning to Listen in New Ways https://www.shondaland.com/live/family/a46102451/im-learning-to-listen-in-new-ways/   Connect with Estelle:   ​​FREE PITCHING GUIDE: Find out more about this episode at  https://estelleserasmus.com/podcast. You also get a free pitching guide if you sign up for her newsletter.   Sign up for Estelle’s Personal Essay Class for Writer’s Digest  https://www.writersonlineworkshops.com/courses/writing-the-personal-essay-101-fundamentals   Get Her Book  Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0   Order Her Audiobook: https://shorturl.at/4uG2P   Sign up for her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities). Paid subscribers receive opportunities for pitch reviews, plus bonus clips from Freelance Writing Direct guests   Follow Estelle: Instagram: https://www.instagram.com/EstelleSErasmus TikTok: https://tiktok.com/@EstelleSErasmus Twitter: https://twitter.com/EstelleSerasmus