#103: Turning Challenges into Business Opportunities with Garth Massey

“The studies show us that people who talk about doing the right thing, whatever that is—whatever your moral code is, the people who talk about it, tend to make more moral, correct, right decisions." — Garth Massey   FEATURED GUEST Colonel Garth Massey is an accomplished Marine Corps infantry officer and reservist with a unique ability to blend military discipline with business acumen, fostering impactful leadership across both military and corporate landscapes. With extensive global experience, Colonel Massey has honed strategic communication and networking skills that set him apart as a dynamic connector between military and civilian sectors. Known for his hands-on, story-driven approach, Garth empowers leaders at every level through his professional development programs, designed to deliver practical, immediately applicable lessons. Through his work with CommandReady, he equips professionals to actively engage in their growth, try out innovative ideas, and cultivate resilience, effectively bridging the worlds of military rigor and corporate agility. His dedication to fostering strong, adaptive leadership has made him a respected authority for those seeking transformative, action-oriented guidance. Connect with Garth Massey: LinkedIn commandready.com   KEY TAKEAWAYS Garth unpacks the challenges and triumphs of moving from military service to entrepreneurship. Discover Garth's philosophy on leadership and how understanding the four levels of learning—information, habits, workshops, and vision—can transform your business strategies. Learn how meaningful connections and referrals play a pivotal role in Garth’s success as well as in broader business landscapes. Garth shares the importance of character and virtue in shaping successful business practices and personal growth.   EPISODE HIGHLIGHTS [05:01] Authority needed to execute ideas. [13:16] Leadership adapts at different levels. [16:35] Seek intentional discomfort. [21:40] Discuss ethics regularly and improve decision-making.   YOUR MOVE Connect with Gene: LinkedIn genemoran.com Check Out These Resources: The Military Effect by Scott Manthorne