#100 - Game Changer: Navigating NIL Strategy for Student Athletes w/ Ben Chase

In this episode, I chat with Ben Chase the Director of NIL Strategy for the Florida Gators. We discuss the evolving landscape of Name, Image, and Likeness (NIL) in college sports. Ben shares insights into his journey to his current role, a brief history of NIL, and the initial goals of UF's NIL strategy. We discuss why universities have an interest in student-athletes as brands and what they stand to gain. Exploring brand collaborations, Ben talks about the diverse brands UF student-athletes have worked with and highlights notable partnerships. The conversation extends to high school athletes, their preparation for NIL, and crucial advice for entering NIL deals. Join us for a discussion on navigating NIL, relevant not only for student-athletes but also for creators and influencers aiming to build their personal brands and collaborate with others. Follow Ben on Twitter @BenGChase Connect with him on LinkedIn! For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 ⁠https://briannefleming.com/newsletter