10 Keys to Building a Sustainable Yoga Business with Gwen Ferreira

I"m sitting down with Gwen Ferreira, a business coach and mentor for yoga teachers. Gwen shares her journey from burned-out yoga instructor to successful online entrepreneur, offering valuable insights on creating a sustainable and profitable yoga business. Here are the 10 key takeaways: 1. Diversify Your Offerings: Expand beyond regular classes to include workshops, retreats, teacher trainings, and online courses. 2. Create a Strategic Offer Suite: Start with your non-negotiables, find your specialty, and build a pathway from lower-priced to higher-priced offerings. 3. Rethink the Membership Model: Be cautious with yoga memberships in 2024 and beyond. They work best as a retention tool rather than a primary offering. 4. Embrace Hybrid Business Models: Combine in-person and online offerings for flexibility and multiple income streams. 5. Focus on Your Community: Create offers that align with both your passion and your audience"s needs. 6. Learn from Mistakes: Don"t be afraid to make mistakes – they"re part of the entrepreneurial journey. 7. Keep Moving Forward: Take consistent action, even when faced with setbacks. 8. Provide Implementation Support: People crave community and help with implementing knowledge, not just more information. 9. Be Strategic in Marketing: Find softer ways to build your community that align with yoga values, rather than aggressive sales tactics. 10. Invest in Learning: Don"t hesitate to seek help or invest in learning business skills to complement your yoga expertise. Connect with Gwen To learn more about building a successful yoga business, follow Gwen on Instagram or visit her website at yogacareerwithgwen.com. Remember, building a sustainable yoga business takes time and effort, but with the right strategy and mindset, you can create a thriving career doing what you love. Learn More ➡️ Join the Blissful Biz Hive, my FREE community for yoga teachers to help you build a purpose-driven and profitable online business.🐝 💖 If you liked this episode, please leave a review on Apple Podcasts – your feedback really makes a difference. 📆 Never miss a new episode and subscribe on Apple Podcasts or Spotify. ✨ Share your biggest takeaway on Instagram stories - just be sure to tag @susannerieker so I can see them. 🎓 To learn more about how to work with me or to get instant access to freebies, trainings and more go to www.susannerieker.com. 🙏❤️