098: Building the Brand: Part 5 "The Hybrid Athlete"

In this fifth installment of the 'Building the Brand' series, I'm taking us through Chapter Five, titled 'The Hybrid Athlete,' covering pivotal moments from April 2019 to 2020. Highlighting my transition from bodybuilding to endurance training, I discuss the profound impact of discovering 'Go One More' and the growth of BPN. We'll cover personal stories, from marathon training to my mother’s battle with cancer. Also covered are key learnings on branding, team building, and the explosive growth of BPN during the COVID-19 pandemic. Finally, I introduce the concept of the hybrid athlete, balancing strength training with endurance running, and how this approach has shaped both my life and BPN's future. Chapters 00:00 Introduction to Chapter Five: The Hybrid Athlete 01:24 The Power of Brand: Finding Our Voice 03:04 Lessons Learned in Chapter Five 03:49 The Story of 'Go One More' 13:09 The Birth of a Brand: BPN's Evolution 13:33 Building the Creative Team 22:13 Embracing Endurance: From Bodybuilding to Ironman 27:13 Committing to Ironman Florida 28:09 A Personal Tragedy and Its Impact 35:36 The Growth of BPN During the Pandemic 41:42 Creating G1M Sport: Solving Real Problems 48:49 The Journey to a Sub-Three-Hour Marathon 53:00 Embracing the Hybrid Athlete Lifestyle 57:03 Conclusion and Future Plans Watch or share the full Building the Brand series nowhttps://www.youtube.com/playlist?list=PLldAMepUaYU6vWd_yEkg7D4Y7fQMowyoZ Strength, endurance, and wellness supplements to fuel your performance. SAVE 10% at BPN Supps:https://bit.ly/nickbare10audio Follow:IG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness