096 – Quality vs. Sales: Why Good Work Doesn’t Always Sell

Have you ever felt the sting of creating something you genuinely believe is good, only to watch it languish in obscurity while inferior work gains massive attention? Do you sometimes wonder if the lack of recognition for your creative efforts means you should question your abilities, or if there are other factors at play that successful gurus conveniently ignore when dispensing their "simple" advice about quality and sales? In this fired-up episode of Creativity Excitement Emotion, David tackles a particularly frustrating piece of guru wisdom: "If your book isn't selling, it sucks." Drawing from his journey of reviewing past work while preparing his upcoming book "Champion of Artistic Success," he dismantles this oversimplified view with a four-category framework that reveals the complex relationship between quality and commercial success. Using examples from both publishing and the music industry, David challenges the notion that sales equal quality, offering validation for creators producing excellent work without recognition while exposing how established figures' advantages skew their perspective on what it takes to succeed. Whether you're questioning your abilities or simply seeking a more nuanced understanding of creative success, this episode provides both the analytical framework and emotional support needed to continue creating quality work regardless of immediate market response. Sponsors: Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.” Highlights: 00:17 – Stupid guru quotes 01:18 – The statement that set David off 01:54 – Developing Champion of Artistic Success, Vol. 1 02:54 – Crappy books that sell 04:13 – Creating work that doesn’t sell 06:11 – The music industry parallel 07:32 – Nuances that affect sales performance 09:14 – The four-category framework 09:32 – Pop music of recent years 11:09 – Closing remarks Summary: In this passionate episode, David Andrew Wiebe challenges a provocative statement from an unnamed guru: "If your book isn't selling, it sucks." Drawing from personal experience and industry observations, he dismantles this oversimplified view by exploring the complex relationship between quality and commercial success, particularly in creative fields where excellent work often goes unrecognized while inferior products dominate the marketplace. Key Themes & Takeaways The false equation between sales performance and artistic quality How market timing, trends, and audience awareness affect the reception of good work The four-category framework for understanding the relationship between quality and sales Why persistence and consistent creation matter more than perfect output The role of marketing resources and industry positioning in determining commercial success The Guru Statement That Sparked Outrage David begins by addressing a statement that particularly frustrated him from a well-known guru: The claim that books that don't sell well simply "suck" Why this black-and-white thinking fails to account for the complexity of creative markets The personal impact of such statements on creators producing quality work without recognition How guru status and existing audiences skew perspectives on what constitutes "success" "His comment was, well, if you're not selling that many books... it's because your book sucks. Plain and simple. And I'm like, gee, you know, I don't think it's that black and white." This opening challenge sets the stage for a nuanced exploration of factors beyond quality that influence commercial success. The Personal Journey of Improvement David candidly reflects on his creative evolution: Reviewing past blog posts while preparing "Champion of Artistic Success" The honest assessment that not everything he created was brilliant How disciplined practice led to genuine improvement over time