084: 𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐀𝐮𝐭𝐡𝐨𝐫𝐬 𝐅𝐢𝐧𝐝 𝐓𝐡𝐞𝐢𝐫 𝐖𝐚𝐲 𝐰𝐢𝐭𝐡 𝐌𝐞𝐥𝐨𝐝𝐲 𝐎𝐰𝐞𝐧

In this episode of Entrepreneur Journeys, I speak with Melody Owen, a mother and entrepreneur who shares her journey of raising her family under Canada's bilingual education system while building her marketing and writing business, Author Nation. Melody discusses her passion for market research, and how she helps authors navigate their writing process to publish their work. We also dive into the importance of taking initiative and not waiting for permission, as well as the process of writing a book to level up in your industry. 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐰𝐞 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭: ➤ The importance of A/B testing and experimentation for effective marketing ➤ Melody’s  journey from teaching English in various countries to entrepreneurship and the creation of Author Nation ➤ Writing a book should typically be done after gaining some experience and insights in your industry ➤ The five stages of book publishing from Planning to Promoting your published book ➤ A deep understanding of your market, will inform a successful marketing campaign Melody is a world traveler who began her journey at the University of Waterloo, where she studied English and professional writing. After graduation, she taught English in various countries and eventually landed in South America, where she taught at a university before being recruited by Oxford University Press to represent them in Peru, Chile, Ecuador, and Bolivia. Her experiences in education led her to create Author Nation, the culmination of her journey to inspire and support aspiring writers. Watch the full episode on YouTube: https://youtu.be/xq888HrnoH4 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐈𝐧𝐟𝐨 & 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐌𝐞𝐧𝐭𝐢𝐨𝐧𝐞𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐄𝐩𝐢𝐬𝐨𝐝𝐞: LinkedIn: https://www.linkedin.com/in/melodyowen/ Resource: https://authornationtube.com/free-downloads/ Community: https://authornation.circle.so/c/start-here/  𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐌𝐞𝐧𝐭𝐢𝐨𝐧𝐞𝐝 𝐈𝐧 𝐓𝐡𝐢𝐬 𝐄𝐬𝐩𝐢𝐬𝐨𝐝𝐞 𝐅𝐫𝐨𝐦 𝐘𝐨𝐮𝐫 𝐇𝐨𝐬𝐭 Grow your business by speaking on podcasts free guide https://snip.ly/Guest_Success Free resources and events to grow your business by standing out from the crowd: https://snip.ly/JoeMatz 𝐀𝐬𝐤 𝐌𝐞 𝐚 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 You can ask me a question and maybe be featured on a future episode. Use this link to record your question: https://www.speakpipe.com/joematz