071 – Can 90 Posts Change Everything? [Spark Infinity]

Commit, do the work, and everything will work out. We’ve all heard, and possibly even clung to, some iteration of this platitude. But is it true? In this installment of Spark Infinity Office Hours, David reflects on the last 90 days of posting to Instagram, and the results he’s seen from his efforts. Later, David and Jody further unpack what they’ve been learning and discovering in growing a social media presence. Download the PDF Transcript Sponsors: Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.” The Renegade Musician: David’s magnum opus on building an independent music career is here! Highlights: 00:17 – Introduction 00:55 – How it all began 01:32 – Content rollout 02:19 – How paid exposure was used 02:49 – Analyzing the stats 06:40 – David’s next steps 07:12 – Lessons and discoveries 10:25 – Pockets of genius 13:57 – Next steps 14:30 – Group discussion Transcript: David: Welcome to Spark Infinity Office Hours. It is October 17th, 2024. Today, I don't have a presentation for you so much as a 90-day review, and I am joined today by Jody. How are you doing, bud? Jody: Good. David: Thanks for being here today. Jody: 90 days. That's a lot of days. Staying consistent. David: Staying consistent. Yeah. That whole 90 day… like we started with Spark 90 and transitioned to Spark Infinity. So that's part of the significance there. I still came up with as catchy of a title as I could, which is can 90 posts change everything? This is how it all began. I started posting again to Instagram daily on July 18th this year. I originally created my account on December 7th, 2012, just for reference, anyone who's wondering. And when I started Spark Infinity a little over 90 days ago, I had fewer than 1000 followers. To be honest, it was probably something like 850. And I got a cold start, meaning I hadn't posted anything to Instagram since February. There are different reasons for that. Clean slate happened in February. But the months following that were also, I was in a transition, figuring out what I was going to do for work and passion in life. The content rollout looked out, looked something like this. I talked a little bit about this and I think the initial or maybe even the first ever Spark Infinity office hours. But the first push had nine posts. Then the second had eight. The third had 10 posts. Fourth had 19 posts. And then I finally found my rhythm with the fifth push, preparing 53 posts and then scheduling them out. So initially I really had no more than about a week's worth of posts, which meant I could spend one day creating stuff, scheduling it out, not have to do something for a week. Eventually I got to the point where I could, I was much further out, 20 days, 30 days. And so in total, I published 99 posts, but Instagram counts your stories as well. So it turns out I published 210 posts, including stories. Paid exposure, paid promotion and shout outs were utilized during this process. But to be specific, I'm only relying on one source of paid promo and only one shout out was purchased so far. I did purchase another one today. Paid exposure ended up generating the most followers and engagement of anything I did. So compared to posting and sharing out my Instagram account on Spark Infinity calls or in the podcast and things like that, where I saw the most followers and engagement was with paid promotion. Probably the biggest thing you'll notice is that I'm up to 6,346 followers starting at under 850 and certainly under a thousand that may be noteworthy. The other thing that might stick out is the 4,000 accounts reached in the last 30 days. But the really funny thing I noticed was I checked this on desktop, but on mobile, those stats look a little different. It looks more like 12,000 accounts reached in the last 30 days. So I don't know what the discrepancy is.