Host Mario Araujo returns with another installment of our PLG False Starts series. Special guest Elena Verna, a leading B2B SaaS product-led growth advisor, joins us in this episode. In 2022, she served as the Interim Head of Growth at Amplitude, a data analytics company.   Elena walks us through Amplitude's ambitious

Brought to you by Linear—The new standard for modern software development | Braintrust—For when you needed talent, yesterday | Rows—The spreadsheet where data comes to life — Elena Verna is a leading growth expert with over 15 years of experience in tech. She was SVP of Growth at SurveyMonkey and interim CMO at Miro, w

Elena Verna is the interim head of growth at Amplitude. This digital optimization system enables organizations to see and predict which combination of features and actions translates to business outcomes. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fo

Elena Verna has led growth at some of today’s most successful B2B businesses, including Miro as CMO, Surveymonkey as SVP of Growth, and now at Amplitude as interim Head of Growth. She’s also worked closely with over a dozen companies on growth and product strategy, including companies like MongoDB, Clockwise, and Netli