Cake Equity is an online SaaS platform that helps startup founders and their teams manage equity and ownership. Hansen discusses the initial catalyst for starting the company, the challenges of managing a sales-led approach versus a product-led approach, and the importance of building a strong team. He emphasizes the n

Host Mario Araujo returns with another installment of our PLG False Starts series. Special guest Elena Verna, a leading B2B SaaS product-led growth advisor, joins us in this episode. In 2022, she served as the Interim Head of Growth at Amplitude, a data analytics company.   Elena walks us through Amplitude's ambitious

This is the second episode in our PLG Founder Story series. Making the shift from a sales-focused business to a product-led company can be challenging, but the results make the journey worth it. In this week’s episode, Clate Mask is here to share how Keap succeeded in making the jump to PLG. As the co-founder and CEO o

What qualities do you believe a successful product evangelist should possess? Do you want to know how John Cutler became a successful product evangelist? Gaining a deeper understanding of PLG can be a key factor in your success and aid in your development as a successful product evangelist. In this episode, Product Led

Business-to-business transactions occur between businesses instead of between a company and a single client. In this episode, we will learn about B2B marketing, covering concepts, ideas, and suggestions in the area, as well as how Dave got successful in the marketing field. Maja welcomes Dave Gerhardt, founder of B2B m

Hila Qu is the director of growth at GitLab, a developer platform. GitLab offers a powerful platform that enables developers, engineers, and teams to build, release, and deploy very efficiently. The company started as an open-source product, but it became a PLG business as it has the criteria to be one. Due to its larg