In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation, particularly in the B2B space. Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user resea

What is the concept of Laddering and  the 5 Whys ? How does one craft content that converts?Please explain with a case study or example. In an AI-driven era, how does content marketing need to evolve? How does one make content authentic, engaging, and relatable to engage both robots and humans? B2B Marketing: What is t

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Eric Holtzclaw chat about business, technology, and people, along with how to help businesses find their identities and core values, craft their visions, and establish their

Eric Holtzclaw joins us to explain how, much like those awkward teenage years, companies experience an awkward growth phase where they need solid strategies in place to move them successfully from adolescence to maturity. Eric is a serial entrepreneur with 30 years of experience turning business concepts into revenue-m