Atrium, a software company co-founded by Pete Kazanjy in 2016, has achieved more business success with fewer Sales Development Representatives (SDRs). This accomplishment can be credited to their strong inbound game and their valuable content that educates and provides insights to their community of 35,000 members.  At

In episode 649, Rob Walling chats with Pete Kazanjy about his book Founding Sales, which is designed to help SaaS founders learn how to sell as well as how to hire and scale sales. We cover a lot, including objection handling, how to ask for the sale, and mindset shifts you need to make when learning how to sell. Episo

Pete Kazanjy is the author of Founding Sales: The Early Stage Go-to-Market Handbook and the founder of Modern Sales Pros, an invite-only peer learning community focused on sales operations and sales leadership. He’s also the co-founder of Atrium, a B2B SaaS company that provides data-driven sales solutions. Pete got hi

To say Pete loves to geek out on sales and data is an understatement. There's a fire that isn't just in his belly but all the way in his soul. He cares deeply and passionately about his endeavors and he shares that passion with us during this episode. Hear Pete's perspectives on:    How the buyer journey will shift bas

One of the most common questions we hear is, when is the right time to invest in Sales Operations in my company? When is it too early? When is it too late? Luckily our guest, Pete Kazanjy, is a bit of an expert when it comes to early stage sales organizations. He wrote a book called Founding Sales and he is the founder

If you’ve been in the Sales Development community for any time, you know about Pete Kazanjy. He not only runs the premier Sales community Modern Sales Pros, but also his new venture AtriumHQ and is an avid political volunteer. His ability to bring together the top minds in Sales with his community Modern Sales Pros has