Dan Bruder , Co-founder and CEO of Blendification, created Blendification® to build a platform that would return business to its original purpose of providing solutions that positively impact employees, customers, and communities. Dan’s experience and research led to the realization that to achieve human potential, work and life must be blended. Contrary to the legacy concept of work-life balance, people pursuing meaning in their life embrace the natural connection of work and life. Blendification harmonizes work and life unifying organizational strategy management with employee growth and development. When employees and business work in unison, business potential and employee potential complement and feed off each other. For several years, Dan developed and enhanced the Blendification ethos by delivering the Strategy Whiteboard and Personal Whiteboard programs through conventional consulting, teaching in MBA and Executive MBA programs, and writing "The Blendification® System" book. Blendification is also a popular TEDx Talk with over 200k views. Dan realized that traditional consulting models and workshops do not allow everyone in the organization to be touched by high-priced consulting content. Consequently, Dan partnered with an accomplished software entrepreneur, Shawn DeVerse, and together they created a new business segment, Consultech (Consulting and Technology). Blendification leverages consultech by activating business and employee potential using the Strategy Whiteboard and Personal Whiteboard consulting programs delivered through software applications. With Blendification software, the same strategy framework used for business planning and execution (the Strategy Whiteboard) is applied to employees' personal growth and development (the Personal Whiteboard) creating a natural and complementary connection between work and life.