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Rajeev Raja's Interviews
“So brands are trying to find a voice which is sympathetic, which is sincere, and we think music can play a big role in that. Because if you like music, you like it, you don't judge it. You don't question the intentions of an artist. You just love the piece of music.” -- Rajeev Raja This week we continue my interview
“Because we also believe that brands are multidimensional, just as human beings are, right? So, we are multidimensional: we are seen in a certain way by our close friends, we are seen in another way by our family, close family, we are seen in a third way by our colleagues and associates, right? So, we are multidimensio
Ep 19 : Mastercard Sonic Brand - Marketing Best Practice. Sonic Brand Case Study by Rajeev Raja Brand Musiq
How do you make global brand like Master Card sing in the same voice across 150+ countries ? If the whole world was blind, how will your brand be recognized ? How to create a unique sonic identity, audio signature for businesses like Mastercard in an increasing digital world, with rising importance of voice ? Rajeev
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