
Daniel McCarthy's Interviews
Rethinking Corporate Valuations — With Daniel McCarthy
Daniel McCarthy, a professor of marketing at Emory University, joins Scott to discuss his research on customer-based corporate valuations, as well as the current state of public disclosures, which he argues is a total mess. Follow Daniel on Twitter, @d_mccar. Scott opens with his thoughts on Facebook’s mendacious busi
The Marketing Scientist - Daniel McCarthy - Hard Corps Marketing Show #116
There is a shift happening in departmental dynamics at companies. Marketing is either being given a seat at the table or they are still seen as the print shop for sales. A Marketing Scientist, Statistician, and the Assistant Professor of Marketing at Emory University, Daniel McCarthy, encourages marketers everywhere th
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