
The Art of Charm
The Art of Charm is where self-motivated people, just like you, come to learn from the company’s coaches about to how to master human dynamics, relationships, and becoming your best self with the help of Johnny and AJ, the company’s founders. Johnny and AJ bring their 11 years of coaching experience from their famous Bootcamps, where they host clients in Los Angeles from all over the world and they share their stories, best practices and themselves on this weekly podcast. Not only does The Art of Charm help everyday people, including active members of the military, learn how to become higher performers, better spouses, partners, and coworkers, they dig deep into human behavior, the science behind it, and demystify what we do and why we do it.
Show episodes
If you dread networking events, this episode explains why — and how to flip the script. AJ and Johnny break down the toxic "always be closing" mindset and show how high performers actually build deep connections that lead to real opportunity. Hear the story of Ryan, a client who 10x’d his sales by ditching the pitch an
Former FBI crisis negotiator Gary Noesner joins AJ and Johnny to unpack what it means to lead—and survive—under pressure. With over 30 years of field experience in prison riots, armed standoffs, and emotionally charged confrontations, Gary reveals what separates panic from poise and noise from influence. They break dow

The Secret Purpose of Small Talk (and How to Use It to Build Instant Connection) [Social Intelligence Brief]
Most people dread small talk. But in this episode of Social Intelligence, AJ and Johnny explain why it’s not about the weather, jobs, or generic questions—it’s about emotional connection. Discover the science of “emotional bids,” a concept from Dr. John Gottman that unlocks deeper conversations and lasting influence. A
What does it really mean to reclaim your power? In this deep and grounded episode of Social Intelligence, AJ and Johnny talk with transformation coach Howard Falco about why so many men feel off-track—even when they’re doing all the “right” things. Howard reveals why insight alone isn’t enough, and how true transformat
Why do some people walk into a room and instantly attract attention, introductions, and opportunities—while others grind endlessly and get ignored? In this episode of Social Intelligence, AJ and Johnny break down the science of social gravity—a real, research-backed force that explains how connection works like attract
What if the key to change isn’t willpower—but persuasion? In this episode of Social Intelligence, AJ Harbinger and Johnny Dzubak sit down with Jay Heinrichs, bestselling author and renowned rhetoric expert, to uncover how the ancient tools of persuasion can be turned inward. Drawing from Aristotle, Taylor Swift, and ev