Uli Reese: Podcast Interviews

Uli Reese

ulireese

Business executive, Entrepreneur, Author

ulireese.weebly.com

2 Interviews

Uli Reese's Interviews

Jodi Krangle & Uli Reese • 11 Jan 2023 • EN

Sonic Branding Evolved: A Conversation with Uli Reese - Part 2

“We always start at the same place, you know, we do not throw color against the wall. Meaning it's a non-execution-driven process. Execution-driven is 'let's get the ten best music companies in the world and then each produces a sonic logo, and then we'll pick one and then implement that globally, and then we're done,

Jodi Krangle & Uli Reese • 04 Jan 2023 • EN

Sonic Branding Evolved: A Conversation with Uli Reese - Part 1

“And what's interesting is the agency usually comes back and says 'this is amazing, how did you... this sounds, like, better than our music productions! This is, like, so authentic! This has grip! This seems like the Beatles in the garage!' And I said 'that's what every agency guy wants.' They want to find the Beatles