Mark Pollard – Richard Shotton
Mark Pollard is a business executive, an interview host, and an author. Richard Shotton is a psychologist, an author, and a consultant. We found 1 podcast interview connecting Mark Pollard and Richard Shotton.
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Episodes with Mark Pollard & Richard Shotton
Mark Pollard
&
Richard Shotton
•
26 Feb 2018
• EN
What Makes People Buy Things? - Richard Shotton, Data Boss
Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy." We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases