Scott Murray – Mark Schaefer

We're now into year three of the 2020s, and there are more indications that marketing departments need to make meaningful and impactful connections with consumers. McKinsey says that community-focused marketing is the "big idea" for the 2020s, and it's a concept that Mark Schafer has been discussing for years. Now, wit

Today's show opens with someone announcing ten things she will no longer do as a marketer. Then, we get some insights about "tracking" dark social and generating sales on (non-dark) social media. Finally, you'll find out how you can get personal brand insights from "Known" author Mark Schaefer.

Mark Schaefer is a globally-recognized keynote speaker, author and university teacher. One of his books, Marketing Rebellion, outlines the radical change that has taken place in the world of business and consumers. It's created a brand new dynamic that has marketers scrambling to connect with their audience when they d